We help businesses automate routine tasks by connecting websites, CRM systems, Telegram, email, spreadsheets, databases, and external services into a unified system. We use n8n, AI, APIs, custom code, and application UI automation so employees spend less time on manual work and can focus on growth.

Automation can begin with a simple workflow—for example, automatically forwarding a website enquiry to a manager in Telegram—and gradually grow into a complete system that processes enquiries, updates the CRM, analyses documents, generates reports, launches email campaigns, and communicates with customers on its own.

We do not tie a project to a single tool. If n8n is the best fit, we use n8n. If complex logic is required, we implement it in code. If a service provides an API, we connect to it. And if there is no API at all, we can automate the workflow through a browser interface or a standard Windows application.

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What can be automated

Almost any repetitive digital process with clear input data, actions, and an expected result. Routine task automation applies whenever an employee follows the same sequence of steps every day and that work can be delegated to software.

Instead of having an employee open several applications each day, copy data from a spreadsheet to the CRM, check email, respond to similar messages, and send reports, automation can handle these actions faster, more accurately, and without days off.

📋 Enquiry and lead automation

Enquiries from different sources can be brought into one workflow:

• website forms;
• Telegram;
• email;
• landing pages;
• CRM systems;
• messengers;
• external services;
• APIs and webhooks.

After receiving an enquiry, the system can automatically determine its type, save the data to a CRM or database, assign a manager, send a notification, create a task, and prepare a response for the customer.

For example:

website enquiry → AI analyses the request → data is saved to the CRM → the manager receives a concise summary in Telegram → the customer receives an automatic confirmation.

This kind of enquiry processing automation can be embedded directly into an existing website or built as a separate service. No enquiry is lost, and response time is reduced to a few seconds.

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📊 CRM and sales automation

We connect CRM systems with websites, Telegram, email, spreadsheets, telephony, and other systems.

You can automate:

• lead and deal creation;
• status updates;
• manager assignment;
• task creation;
• monitoring of unprocessed enquiries;
• reminders for customers and employees;
• data transfer between the CRM and other services;
• preparation of sales proposals;
• document generation;
• payment notifications;
• follow-up communication;
• sales pipeline automation;
• sales reports.

Instead of several disconnected services, you get a single workflow in which information is automatically passed on after every event. Managers can focus on sales rather than copying data manually.

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📧 Email and corporate mailbox automation

Email often remains one of the most overloaded manual processes. Dozens of messages arrive every day, and each one must be read, understood, forwarded, and answered.

We can set up Gmail and other email service automation so the system can independently:

• analyse incoming emails;
• identify the subject of an enquiry;
• classify requests;
• extract names, contact details, amounts, dates, and other data;
• save attachments;
• distribute emails among employees;
• create tasks;
• forward enquiries to the CRM;
• draft replies;
• send automatic responses;
• create AI summaries of long conversations.

For example, an email requesting a price can automatically become a lead, after which the system prepares a proposal, saves the customer information, and notifies the manager. What used to take 15 minutes of manual work takes only a few seconds.

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✉️ Email campaigns and automated communication

We set up automated and trigger-based email campaigns.

These may include:

• welcome emails;
• onboarding email sequences;
• post-purchase messages;
• reminders;
• personalised offers;
• repeat sales;
• customer reactivation;
• campaigns for specific database segments;
• status change notifications;
• messages triggered by specific user actions.

A campaign can depend not only on time, but also on customer data, website activity, deal status, or information from the CRM. Every message is sent exactly when it is most relevant.

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💬 Telegram automation

Telegram can be used not only to chat with customers but also as an interface for managing workflows.

For example:

website → enquiry → processing → manager's Telegram

or:

Telegram → AI → CRM → database → response to the user.

You can set up:

• automatic notifications for managers;
• enquiry processing;
• internal bots for employees;
• AI assistants;
• report delivery;
• order management;
• approval workflows;
• task management;
• information search;
• database operations.

For more complex projects, we also provide dedicated Telegram bot development.

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⚙️ Automation with n8n

For many integrations, we use n8n, a workflow automation platform that makes it possible to build workflows between different services and add custom data-processing logic. It is a powerful low-code tool that is particularly convenient when several systems need to be connected into a single process.

For example:

Gmail → AI → Google Sheets → CRM → Telegram

or:

website form → n8n → data validation → database → Google Drive → email to the customer → manager notification.

n8n supports a large number of ready-made integrations, while HTTP Request, REST APIs, and webhooks make it possible to connect services that do not have a dedicated integration. The official n8n catalogue currently includes more than 1,900 integrations.

We can connect:

• Gmail and Google Workspace;
• Google Sheets;
• Google Drive;
• Google Docs;
• Google Calendar;
• Telegram;
• Slack;
• Discord;
• Notion;
• Airtable;
• CRM systems;
• MySQL and PostgreSQL databases;
• online stores;
• payment systems;
• cloud storage services;
• content management systems;
• analytics services;
• external APIs;
• custom websites and web applications.

When necessary, n8n can serve as a central hub through which data flows between all company systems. As the business grows or its needs change, new workflows can be added without rewriting those that are already running.

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🤖 AI automation and artificial intelligence

Modern automation is no longer limited to the principle of “if A happens, do B.”

Artificial intelligence can be embedded into a workflow to handle unstructured data such as text, emails, documents, images, and voice recordings.

We can integrate OpenAI, Claude, Gemini, and other AI models and services that provide APIs.

AI-powered text processing

AI can:

• read customer enquiries;
• determine user intent;
• classify enquiries;
• extract required data;
• condense long conversations;
• create summaries;
• prepare replies;
• translate text;
• compare documents;
• analyse reviews;
• structure information;
• generate descriptions and other content.

For example, instead of sending the entire conversation history to a manager, the system can provide:

what the customer wants → key requirements → budget → contact details → preferred contact time → recommended next step.

AI agents for businesses

We can create AI agents that do more than generate text: they can interact with other systems.

An agent can receive a user request, find information, query a database, check a calendar, create a record, call an API, update information in the CRM, and then respond to the customer.

This makes it possible to create AI assistants for:

• sales;
• support;
• company employees;
• enquiry processing;
• document handling;
• internal knowledge bases;
• information search;
• task management.

Document recognition and OCR

We automate the processing of PDFs, photographs, scans, and other documents.

The system can automatically:

• recognise text;
• identify the document type;
• locate the required fields;
• extract a number, date, amount, or bank details;
• validate the data;
• save it to a spreadsheet, CRM, or database;
• send the document to the responsible employee.

This makes it possible to process invoices, applications, forms, delivery notes, contracts, and other documents without manually retyping information. It is especially useful for companies where document workflow automation saves hours of work every day.

Image analysis

AI models can analyse more than text.

You can automatically:

• identify objects in a photograph;
• read text from an image;
• classify photographs;
• analyse the condition of an object;
• check images against specified criteria;
• create descriptions;
• assign categories and tags;
• send the result to other systems.

For example:

a user uploads a photograph → AI analyses the image → identifies the category → the result is saved to the database → the manager receives a notification.

Voice and audio recognition

We can embed speech recognition into almost any process.

For example, a customer sends a voice message, after which the system:

1. converts speech to text;
2. analyses the content;
3. extracts the required data;
4. saves it;
5. creates an enquiry;
6. prepares a response.

Meetings, calls, and audio recordings can also be transcribed automatically, summarised, and analysed to identify tasks or agreements.

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📄 Document and report automation

In many companies, moving information between systems takes more time than the work itself. Employees manually fill in the same fields in different applications and copy data from the CRM into a spreadsheet and from the spreadsheet into a document. This can be automated.

We can set up:

• document completion;
• PDF generation;
• sales proposals;
• invoices;
• reports;
• Google Docs;
• Google Sheets;
• Excel;
• file uploads;
• attachment processing;
• folder creation;
• document renaming and sorting;
• document transfer between employees;
• archiving.

For example:

new CRM deal → customer data → completed sales proposal → PDF → email to the customer → copy to the manager.

The entire process, from a new deal to a sent proposal, takes seconds and requires no manual involvement.

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🛒 Online store automation

For online stores, we can connect the website, catalogue, orders, inventory, CRM, delivery, payment, and customer communication.

You can automate:

• order processing;
• new order notifications;
• status changes;
• forwarding orders to a manager;
• product synchronisation;
• price updates;
• inventory imports;
• description generation;
• image processing;
• customer notifications;
• abandoned cart workflows;
• data transfer to the CRM;
• document creation;
• reporting.

If an online store or catalogue runs on Laravel, many processes can be embedded directly into the website code, without additional intermediary services.

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📣 Marketing and content automation

Some marketing processes can also be automated.

For example:

• creating content plans;
• generating draft posts;
• preparing SEO descriptions;
• generating images;
• processing images;
• publishing content;
• collecting statistics;
• monitoring sources;
• analysing reviews;
• preparing reports;
• email marketing;
• personalising messages;
• distributing leads.

AI does not have to replace a person; it can be used as one stage of the workflow. For example, the system prepares the content and an employee reviews it before publication. Quality remains under control while the process becomes many times faster.

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🔄 Data collection, processing, and synchronisation

We set up automatic information exchange between services.

For example:

CRM ↔ website ↔ Google Sheets ↔ database ↔ external API

You can set up:

• data import and export;
• catalogue synchronisation;
• status updates;
• retrieving information from APIs;
• XML and JSON processing;
• webhook integrations;
• scheduled data collection;
• combining information from multiple sources;
• data cleaning and transformation;
• automated reports.

If there is no standard integration, we can develop a custom connector or intermediary service.

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💻 Automation directly within a website

One of our advantages is that we are not limited to no-code and low-code tools.

SiteLab Studio develops websites and web systems with Laravel, so automation can be implemented directly at the code level.

This is particularly useful when you need to:

• work with the website's internal database;
• launch workflows after user actions;
• create custom APIs;
• implement non-standard processing logic;
• process large volumes of data;
• add background jobs;
• build processing queues;
• integrate AI;
• connect the website to external systems;
• create a custom admin panel.

Sometimes the right approach is to build a workflow in n8n, sometimes to implement it in Laravel, and in complex projects the two approaches work together.

Learn more: Laravel website development.

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🔗 API integration

If a service provides an API, we can connect it to other parts of the system.

We work with:

• REST APIs;
• webhooks;
• JSON;
• OAuth;
• external databases;
• customers' custom APIs;
• AI APIs.

APIs make it possible to retrieve data, send information, trigger actions, and build fully automated workflows between multiple services.

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🖥️ What if an application has no API?

This does not necessarily mean that automation is impossible.

Some applications, legacy CRM and ERP systems, and internal Windows software do not provide a proper API at all.

In such cases, we can use application UI automation, where a script controls the application just as a person would: it clicks buttons, fills in fields, and copies data.

The software can automatically:

• launch an application;
• click buttons;
• fill in fields;
• copy data;
• open files;
• upload documents;
• work with a browser;
• read data from the screen;
• save results;
• transfer information to another application.

In effect, this type of software automation performs the same mouse and keyboard actions previously carried out by an employee—only faster, without errors, and without breaks.

Where a proper API exists, we generally prefer to use it: API integrations are easier to maintain and depend less on changes to the application's interface.

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🔀 Combining several types of automation

The most interesting projects are rarely limited to one integration.

Imagine the following workflow:

a customer writes on the website or in Telegram

↓

AI understands what they need

↓

asks clarifying questions

↓

collects contact details

↓

creates a lead in the CRM

↓

saves the information in the website database

↓

checks the manager's calendar

↓

sends the customer a confirmation

↓

sends the manager a summary in Telegram

↓

if the customer has not received a response, triggers a reminder

This is no longer just a bot or an integration but complete customer workflow automation, from first contact to closing the deal.

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Processes we can automate

We can develop automation for different company departments:

• 📊 Sales: enquiries, leads, CRM, sales proposals, follow-ups, notifications, manager oversight, and sales pipeline automation.
• 📣 Marketing: campaigns, content, segmentation, reports, data collection, and content generation.
• 🎧 Support: enquiry processing, AI assistants, question classification, knowledge bases, and escalation to an operator.
• 📄 Documents: OCR, file recognition, document completion, sorting, and PDF and report generation.
• 💰 Finance and operations: data collection, reconciliation, notifications, reporting, and processing files and internal requests.
• 🛒 E-commerce: orders, products, inventory, statuses, CRM, delivery, notifications, and catalogues.
• ⚙️ Internal operations: tasks, reminders, approvals, reports, email processing, and data exchange between employees.
• 🤖 AI workflows: text, images, documents, voice, AI agents, and work with corporate data.

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🏆 Why SiteLab Studio

We treat automation not as a collection of separate n8n blocks but as part of a company's overall IT infrastructure.

That is why we can work at several levels at once:

• ⚙️ n8n — for integrations and workflow management;
• 🔗 APIs — for direct connections between services;
• 🤖 AI — for working with text, voice, documents, and images;
• 💻 Laravel and custom code — for complex logic and direct integration with a website or web system;
• 💬 Telegram bots — for customers, managers, and internal processes;
• 🖥️ Application and browser UI automation — when no ready-made API exists.

We do not try to force every process into one tool. We choose an architecture that fits the specific task so the automation remains maintainable and can evolve after launch.

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🛠️ How we develop automation

🔍 1. Analyse the current process

We examine what employees currently do manually, which applications they use, and where work is being repeated.

📐 2. Design the workflow

We define events, actions, conditions, required integrations, and the points where human involvement is needed.

🧰 3. Choose the technology

This may be n8n, APIs, AI, Laravel, Telegram, a standalone service, UI automation, or a combination of several technologies.

⚡ 4. Develop and test

We configure data processing, test standard and edge-case scenarios, and add error handling.

🚀 5. Launch and expand

After launch, the automation can be extended with new services, AI capabilities, reports, notifications, and additional workflows.

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🚀 Where to start with process automation

You do not have to restructure the entire company at once. It is often better to start with one process that regularly takes up employees' time:

• processing enquiries;
• transferring data between services;
• preparing documents;
• replying to emails;
• notifying managers;
• creating reports;
• working with the CRM;
• processing orders.

Once the first process is running, it becomes clear which tasks should be automated next. Most importantly, you can see a real result before investing in a large-scale system.

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❓ Frequently asked questions

What is business process automation?

It is the transfer of employees' repetitive actions into a software workflow. The system receives data, checks conditions, interacts with other services, and performs the necessary actions automatically, without manual involvement.

Which processes can be automated?

Enquiries, CRM operations, sales, email, Telegram, documents, reports, online stores, data operations, campaigns, support, AI processing of text, images, and voice, and many other repetitive processes.

Do you work only with n8n?

No. We use n8n where it is genuinely convenient. We also develop automation using custom code, Laravel, APIs, databases, AI services, and application UI automation.

Can automation be connected to an existing website?

Yes. We can integrate with an existing website through APIs or webhooks, or modify its application logic directly if the source code is available.

Can ChatGPT or another artificial intelligence service be used?

Yes. We can integrate OpenAI and other AI APIs for analysing text, documents, images, and voice; generating responses; classifying information; and creating AI agents.

Can an application without an API be automated?

In many cases, yes. This is done through application or browser UI automation. A script can interact with windows, buttons, forms, and files just as an employee would manually.

Can n8n be hosted on our server?

Yes. If it suits the project architecture, workflows can be deployed on the company's own infrastructure and connected to internal services.

How long does it take to launch an automation?

It depends on the complexity of the process. A simple workflow—for example, forwarding a website enquiry to Telegram—can be set up in a few days. More complex integrations involving a CRM, AI, and several systems usually take from one to several weeks.

Can we start with one small automation?

Yes. In fact, this is often the best option: first automate one clear process, evaluate the result, and then gradually expand the system.

What happens if a service is updated or changes its API?

We build automation with error handling and notifications in mind. If something breaks, the system reports it instead of silently stopping. When necessary, we update the integration and adapt the workflow to the changes.

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💬 Let’s discuss what can be automated in your company

If employees regularly copy data between applications, manually sort enquiries, check email, prepare identical documents, or repeat the same actions, there is a good chance that part of the process can be automated.

Tell us how the process works today. We will analyse it and recommend what can be automated using n8n, AI, APIs, custom code, or application UI automation.